Shuddh Desi Swadesi Jeans by Patanjali
Patanjali – The brand every Indian knows about today is all set to launch their first fashion product in India. The CEO of the company has stated that Patanjali will soon launch a Swadeshi Jeans for the men and women in India as jeans has become one of the most popular dresses among young people today. Patanjali is a famous Indian brand founded by Baba Ramdev who does not need any introduction today. Currently the brand is offering more than 500 FMCG products that include toothpaste, flour, face wash, energy drink, soap, shampoo, hair conditioner, and biscuits and so on. All these products are made by Indian ingredients and no foreign products are being used to produce these goods. Now the company is all set to try their hands on fashion industry by launching jeans and shoes.
Swadeshi Jeans – for men and Women
Swadeshi Jeans, the name is suggested by the company as it will be an Indianised Jeans, as the CEO of Patanjali Acharya Balakrishna has stated. Though jeans are a western casual wear however it is the most favourite attire among the young men and women today. College goers, office goers and even the kids have immense craze of wearing jeans today.
Company will be launching Men as well as women jeans. Men’s jeans will be similar to the western jeans whereas women’s jeans will be little broad so that women can wear them comfortably. Also the attire will be completely suited with Indian culture as well.
Fabric and Design
Normally Jeans are made of Denim material that comes from abroad. According to Acharya Balakrishna Patanjali Jeans will be made of cotton and design will also be Indian. Though the concept of jeans is western but if Indians customise it with their materials and designs then they can easily call it ‘Swadeshi Jeans’. Looking at the current craze for jeans, the company has decided to launch their cotton-made-swadeshi-jeans that will be for all ages and perfectly matches with Indian culture.
What to Expect
As of now Patanjali has shown a good record with their Indian-made-products. The company is gradually developing and growing with several daily products. Cotton-made-jeans will be something that India will witness for the first time. The design, as the company says, will be different. So it will be interesting to see what will come out as a final product. As of now we can only hope for the best.
|Launched by||Ramdev Baba|